If you are involved with the creation and execution of your bank’s long-term strategy… please read on.

Never before have large established banks been challenged by newer and younger competitors who have actively leveraged digital technologies.

It is therefore easy for retail bankers to presume that upping their organisation’s digital game will be the key to strategic growth. But, would that be enough?

We at Microelectronic wrote a book about this! And it is available, in print, at no cost, to anyone who is interested in creating competitive advantage through the cultivation of trusting relationships with their customers, especially in the consumer and SME segments.

Meet “Towards Monetising The Human Touch In The Banking Industry“.

This book is about raising the level of importance of the “human touch” in the context of retail and small business banking.

The author spent most of his career in the retail banking solutions business. For over 35 years Angelo Canepa covered all aspects of the solution delivery life cycle in international contexts as diverse as Europe, Asia, USA and Oceania.

In Monetising the Human Touch, Angelo and his Team made an effort to crystallise their professional experience into a structured narrative. Through fictionalised case studies you will get a clear understanding of the user experience that creates happy loyal customers. We hope you will find it useful.